2017

Michael filmed for Sky News. The “man with very strong opinions” advised “60m pets did NOT vote for Brexit”.

2016

PFMA Brexit manifesto launched. Dedicated Task Force set up, online toolkit and Brexit News for members. Bird education resources for schools launched.

2016

PFMA wins Trade Association Forum ‘Digital Campaign of the Year’ Award

2016

First Companion Animal Nutrition Conference co hosted by PFMA and Moulton College.

2015

Working group set up within PFMA to represent commercial raw pet food manufacturers. The group focuses on educational guidance for owners and promoting manufacturing best practice.

2015

Following Channel 5’s negative ‘The Truth About Your Dog’s Food’ documentary, PFMA fought back and launches Truth About Pet Food Campaign. This myth busting education campaign secured broad support from stakeholders and continues to be a focus.