2022
ANNUAL REPORT
We worked tirelessly to promote the interests of our members, maintain the excellent provision of quality pet food and its supply, placing pets at the heart of everything we do.
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PFMA 2022
ANNUAL REPORT

We worked tirelessly to promote the interests of our members, maintain the excellent provision of quality pet food and its supply, placing pets at the heart of everything we do.

CHAIRMAN’S WELCOME

I am delighted to introduce the PFMA Annual Report 2022.

It has been an action-packed year and as my two-year tenure as Chairman ends, I feel immensely proud of our Association and the work of our members, leading us forward.

We have progressed the PFMA Pet Food Vision which focuses on four core pillars underpinning our industry – Animal Welfare, Pet Nutrition, Pet Food Safety & Standards and Sustainability. On ‘Sustainability’ we have commissioned a significant piece of research, with the consultancy 3Keel, looking at the carbon impact of our major raw materials. On ‘Safety & Standards’ we have launched a new certification scheme for best practice raw pet food production.

Over the last 12-18 months we have also worked hard to ensure PFMA remains dynamic and fit for the future. We have undertaken a full review of the PFMA brand to ensure we communicate clearly who we are and what we do. We will unveil this exciting work to our external audience later in the year and members will have a glimpse at our Annual General Meeting.

We are also undertaking a digital transformation with a new CRM system and website, which will significantly upgrade the provision to PFMA member services.

PFMA has broadened its membership with a new Associate Membership category, welcoming five new Associates onboard. This has enriched our networking opportunities whilst offering an enhanced programme of member training and education.

PFMA is not an association to rest on its laurels. The nature of our organisation today is testament to the highly engaged members who contribute to our working groups and committees, the excellent sense of collaboration with those in the wider pet care sector, and the steadfast commitment of the Secretariat.

I now pass on the baton to Claire Robinson-Davies from Nestle Purina. My sincere thanks to you all. My Chairmanship has been a real pleasure and privilege.

Greg Van Praagh, PFMA Chairman, Benyfit Natural
CLAIRE ROBINSON-DAVIES

NESTLE PURINA
INCOMING CHAIR 2022

ANNA HORRELL

GOLDLINE FEEDS
VICE CHAIR

Core Achievements

2021 proved itself to be another year of uncertainty and the many challenges it presented kept the PFMA team busy. We have highlighted our key activities and achievements which fall into the four pillars of work.

Animal Welfare

PFMA focuses on Animal Welfare
  • Continued sponsorship of the All-Party Parliamentary Group for Animal Welfare (APGAW). This year APGAW developed the Good Practice Code for the Welfare of Rabbits and the accompanying infographic.
PFMA Pet Eduacation Resources
PFMA Pet Eduacation Resources

Safety & Standards

PFMA focuses on Animal Safety

Pet Nutrition

PFMA focuses on Animal Welfare
  • Published PFMA on-pack body size checker
  • PFMA Pet Food and Nutrition Course with 78 attendees across the 2-week period, with international reach.
  • New Pet Obesity education tool in development stage in conjunction with Professor Thomas Webb (University of Sheffield) (launch in 2022)
  • National Pet Obesity Awareness Day webinar in conjunction with Webinar Vet, which gained a large audience of veterinary professionals
  • PFMA were instrumental in leading on the newly established Fediaf Small Pets Working Group, which has held three meetings.
  • Attended London Vet Show 2021 – ran our annual survey.
PFMA focuses on Sustainability

Sustainability

PFMA focuses on Sustainability
  • Developed the National Pet Food Strategy addressing the recommendations of the National Food Strategy, additionally putting forward proposals on the future needs of the pet food market. (October)
PFMA Pet Eduacation Resources
  • Responded to the Extended Producer Responsibility (EPR) government consultation related to packaging used by the industry.
  • Provided member webinars with Valpak to assist members with upcoming Extended Producer Responsibility (EPR) Legislation and Plastic Packaging Tax (March/April)
  • Successfully hosted the PFMA Annual Convention – 50 Years and Beyond: Pets, People and Planet with an agenda focused on insightful and relevant sustainability topics across the industry.
PFMA focuses on Sustainability
  • Launched the Pet Food Futures Steering Group with influential stakeholders in the pet food supply chain.
  • Embarked on the first phase of a sustainable ingredients project, with experts 3Keel, to better understand the current environmental impact of pet food sold in the UK.
PFMA Pet Eduacation Resources
  • Through our FDF membership we continued to engage on sustainability activities with the wider food sector.
  • Developed two factsheets ‘Insect-based ingredients in Pet Food’ and ‘Towards circularity of pet food packaging’’.
  • Delivered a presentation outlining PFMA’s sustainability activities at London Vet Show.
  • Published sustainability website pages including member’s case studies on Packaging Recyclability, Sustainable Ingredients, Animal Welfare and Environmental Impacts of Pet Food Manufacturing.
PFMA focuses on Sustainability

With a dedicated Committee formed in 2020, the work of PFMA continues to have a strong environmental sustainability focus. Support for members has been provided with a series of training sessions on forthcoming policy developments on packaging (the Plastic Packaging Tax & Extended Producer Regs). Additionally, we have been developing factsheets, website content, media responses on our priority areas. This content is available for members to help with their communications on this topic.

We have also taken the lead on an exciting new project with sustainability consultants – 3Keel which aims to get robust data on the environmental impact of ingredients commonly used in pet food (aiming to be representative of 80% of UK cat and dog foods – wet and dry). The outcomes of this will be published in the summer. Once we have a clear view of our current position, we can then consider a second phase of the project such as alternative ingredients.

We encourage members interested in keeping abreast with developments in this fast-moving area to sign up to the Sustainability Committee database: nicole@pfma.org.uk. Members will also be invited to join quarterly committee meetings.

Throughout 2021, Brexit continued to present new challenges for the industry including planning for the upcoming export requirements.

The team spearheaded by Michael and Lana were extremely busy working to keep members updated on Brexit twists and turns. A few key activities included:

  • Supporting members on new export requirements
  • Bi-weekly member Brexit Task Force meetings
  • Organising webinars throughout the year for members on the new requirements and upcoming controls on imports
  • Worked with Fediaf to help prepare EU businesses
  • Worked alongside the SPS Working Group to develop the ‘Minimising SPS friction in EU trade’ paper

MEMBERSHIP BENEFITS

PFMA is dedicated to representing its members and promotes the responsible manufacture of quality, nutritious pet food products.

Rebrand

Throughout 2021 and into this year, the Communications Committee have been leading a large project reviewing PFMA’s branding and positioning. The role of PFMA has evolved over the years and with mega topics such as Brexit, Covid and Sustainability dominating the agenda. We are keen to ensure our branding truly reflects the diverse activity of PFMA and the role we play leading the industry in such areas. The outcome of 12-18 months of work and discussions across various committees and working groups will be unveiled to members on 31 March with a later launch to our outside audience in the summer 2022.

Digital Transformation Project

The PFMA Secretariat strives to make sure that members receive timely, relevant, and useful information and updates. With an ever-growing database it became apparent that an overhaul of our digital systems and functions would help to greatly increase efficiency and reduce administrative tasks, as well as giving us the option to overhaul both our main and member-only websites. 



Since choosing our suppliers, Pixl8, this project has been running in tandem with the rebrand work and will launch during Q3 providing a modern look and increased functionality. This will include member dashboards which will enable members to manage their notification preferences, events and other PFMA activities from one place.

Associate Membership

As well as adding to our full membership base this year, PFMA developed new Associate Membership packages – allowing us to open the doors to companies who may not be manufacturers or ingredient suppliers but who work closely with the industry.

The Associate Membership packages were designed to be flexible therefore enabling a broad range of sectors to access benefits and services which are suitable for their own requirements. This also brings a wealth of experience and expertise in the form of webinars, editorial content and training courses.

During 2021, we were excited to welcome Pets At Home, Argon & Co (previously Pollen Consulting Group) and Anthesis Ltd. Our latest Associate Members are spottydog communications and Tyler Packaging. We look forward to working with these companies and welcoming many more in during the next year.

Looking Forward

The last few years have provided some enormous challenges, both anticipated (Brexit) and unanticipated (COVID and the Ukraine). These challenges will remain, but in addition there are some major policy initiatives which will impact us this coming year. The government’s white paper response to Henry Dimbleby’s National Food Strategy is due to be published very shortly. We already know this will not cover pet food, which is why we published our own National Pet Food Strategy last year, and will respond when the white paper is finally released. Pet food is critical to the farming sector, and it is critical for us, and this needs to be recognised by Ministers. The sustainability space is will also take much of our time and resource; for example, plans for Extended Producer Responsibility (to cover the cost or recycling and litter) are due to be published shortly which will have a large impact on the whole food and drink sector including pet food. Meanwhile, voices in the food and drink sector are calling for a pause on all but critical legislation, to allow time for the sector to deal with the tremendous challenges from shocks to the supply chain. It will be critical for government to work collaboratively with industry during these incredibly challenging times.

Members Survey

As always, this work is informed by the wider feedback from the membership and the outcomes of our annual member survey.

%

of members rated effectiveness of PFMA as overarching industry representative

%

of members value PFMA for its Credibility

%

of members value PFMA for its Technical and Regulatory Support

%

of members value PFMA for its Lobbying Influence

%

of members value PFMA for its Brexit preparedness

%

of members value PFMA for its educational material

%

of members value PFMA for its online resources and engagement

In 2021, PFMA continued to support members in these areas:

PFMA delivered a dedicated team to deal with technical queries
PFMA delivered annual pet food market report exclusive to scheme members
PFMA lobbying
PFMA is a dedicated Bexit task force
PFMA Co-sponsor of All Parlimentary Group for Animal Welfare (APGAW)
PFMA held meetings with government bodies
PFMA held over 60 Brexit meetings
PFMA Member of the Canine Feline Sector Group (CFSG)
PFMA Member of FEDIAF
PFMA participated in the Trade & Agriculture Commission Round tables
PFMA Stakeholder on the National Food Strategy
PFMA Associate Member of FDF (Food & Drink Federation)
PFMA Supporter of the WRAP UK Plastic Pact
PFMA UK pet dogs and cats within the UK
PFMA networking and credibility

Pet Population Data

Every year, PFMA gathers Pet Food Market Data and commissions Pet Population Research – talking to 8000 members of the public.  Here we have a snapshot of our findings but more detail can be viewed in the Statistics section of our website.

TOP TEN PETS

  • 13 MILLION DOGS
  • 12 MILLION CATS
  • 1.6 MILLION INDOOR BIRDS
  • 1.4 MILLION DOMESTIC FOWL
  • 1 MILLION RABBITS
  • 900,000 GUINEA PIGS
  • 600,000 HAMSTERS
  • 600,000 TORTOISES & TURTLES
  • 500,000 SNAKES
  • 400,000 LIZARDS
  • 13 MILLION DOGS
  • 12 MILLION CATS
  • 1.6 MILLION INDOOR BIRDS
  • 1.4 MILLION DOMESTIC FOWL
  • 1 MILLION RABBITS
  • 900,000 GUINEA PIGS
  • 600,000 HAMSTERS
  • 600,000 TORTOISES & TURTLES
  • 500,000 SNAKES
  • 400,000 LIZARDS

Note: All figures are rounded to the nearest 100,000.   

  • 8m INDOOR FISH TANKS (17% households)
  • 6.5m OUTDOOR PONDS (12% households)
  • 8M INDOOR FISH TANKS
  • 6.5M OUTDOOR PONDS

PFMA Pet Market Data

PFMA is the principal trade body representing the UK pet food industry.
Our 103 member companies account for over 90% of the UK market.
PFMA 2020 market data

Annual Data Report

PFMA has continued to produce our Annual Data Report, which is free for members participating in the PFMA data scheme. It is available to non-participating members at a reduced rate and can also be purchased by other external bodies. The report covers the UK pet food market by volume and value across the categories and channels. There is comprehensive pet population data with demographics. It contains more detail than released previously such as all data by year and category plus channel volume and value information.

MISSION STATEMENT

PFMA is the voice of the UK pet food industry. We support sustainable, and safe pet food production, whilst promoting excellent nutrition. Animal welfare is at the heart of everything we do.

OUR TEAM

MICHAEL BELLINGHAM

MICHAEL BELLINGHAM

CHIEF EXECUTIVE

NICOLE PALEY

NICOLE PALEY

DEPUTY CHIEF EXECUTIVE (COMMUNICATIONS & ANIMAL WELFARE)

SARAH HORMOZI

SARAH HORMOZI

HEAD OF SCIENCE AND EDUCATION

LANA MORGAN

LANA MORGAN

HEAD OF REGULATORY AFFAIRS

LAURA WATERS

LAURA WATERS

MEMBERSHIP AND EVENTS MANAGER